It has been over four months since Google’s famous Panda algorithmic update, also known as Farmer update went live globally. This Panda update is one of the most devastating algorithmic changes ever, crippling site traffic of thousands of sites in a flash. There are so many forum threads where webmasters have said that their site has just disappeared from Google search. Publishing platforms, article directories, content sites, blogs, forums or any other web property which has a lot of content were most affected by this algorithmic change.
Why this new algorithm? Because Google has been under attack from content farms and spam aggregators and they had to do something about it.
To this day, most of the webmasters have no idea what is the exact problem which led to the penalization of their site(s). Here are some case scenarios:
- Is it just the content on the site which is considered thin and shallow in nature?
- Or the incoming links have lost their weight post panda? Because the sites linking to you have lost their value (assumption).
- Were the pages been knocked off because of competition?
- Duplicate content or canonical issues within the source code?
- Scraper sites outranking the source for the content they have written?
- Too many advertisements on the site or the Ad to content ratio is way above the line.
- A large volume of user generated content which was hastily produced and don’t serve any value.
Since no one has yet recovered from Google’s Panda slap, it makes sense to conclude it’s not just one factor.