HP Eyeing New Horizons in Printing in India

HP has reinforced its commitment for growth in India through a series of new initiatives designed to deliver seamless, secure, context-aware print experiences. India is a key interest for HP being an important market as well as driving innovation at HP IPG (Image & Printing Group). HP is looking ahead to leverage the 120 billion pages opportunity in India in the next three years.

According to IDC, HP is the market leader across Laser and Inkjet printers in India in terms of unit shipments. HP is also the largest player and an end-to-end solution provider in the graphic arts and signage printing industry.   While the company is strengthening its geo-expansion programs to optimize India’s rapidly growing and young consumer opportunities in non-metro and upcountry markets, another key growth driver for IPG in India is the education sector.

Four Key Market Trends

Along the side-lines of an HP – IPG meet at New Delhi, I talked to Ajay Gupta, Vice President (R& D), HP India about the evolution of printing as it is disconnected from device and moves to cloud. Ajay has been with Hewlett-Packard since 1986, when he started his research career at HPLabs in Bristol, UK. A Computer Science graduate from IIT Kanpur, he finished his Masters degree in Artificial Intelligence from University of Edinburgh, Scotland.

As Ajay mentions in the interview, the printing industry is being redefined for business transformation by many significant trends like content explosion, mobility and web-driven new usage models, a movement from analog to digital, and service-driven business models.


India is driving the next generation of innovation around web-connected printing with HP India R&D hub leading the same. The team has made significant contributions to the web-connected printer program, including the development of email printing capability (ePrint). ePrint was introduced in July 2010, and since then the R&D team has worked on enabling a PrintApp ecosystem while developing the first set of applications for consumer printers allowing users to undertake paper-triggered web tasks.

With local apps like the one that works with Indian Railways train reservation system   and the seamless email-to-print feature, ePrint is a step forward to disconnect printing from the device’ and also towards an ecosystem of printing services. The vision is exciting, which explains my recent purchase of an ePrint-enabled HP Photosmart multi-function device earlier this week!

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Abhishek Baxi

Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.