Although, Gizmodo’s decision to publicly name and shame Gray Powell was despicable, we are glad that at least something good is coming out of it (and no Gizmodo, you don’t get to take the credit for this).
To cut a long story short, Gray Powell – a software engineer at Apple, misplaced his iPhone in a bar. This was picked up by an unknown person who sold it to Gizmodo. After dissecting the prototype for a month, Gizmodo fired a slew of posts in which they publically named Gray Powell.
Lufthansa Airlines – the largest airline in Europe (in terms of overall passengers carried), has offered Gray Powell free business class transportation to Munich to check out some of the finest German Beer. Quite obviously, Lufthansa Airlines is trying to milk the situation to gain some free publicity. But, we don’t mind. Gray Powell has possibly had a harrowing time over the past couple of days and he definitely needs a break.
It will be interesting to see if Powell accepts the offer. I get a feeling that he won’t. Nevertheless, kudos to Lufthansa for some clever marketing. Here is the open letter shared by Nicola Lange, Lufthansa’s marketing director for the Americas.