Google Talks About Search Quality Spam: Improved Results Underway

A few days back we told you how Google search results were being intruded by content farms and “agregators” who try to manipulate search results with black hat techniques. Recently,  there has been much speculation on the way Google search is populated with content aggregators and   scraped websites.

Earlier today, Google Engineer Matt Cutts published a blog post saying “We are listening as more algos and spam detection techniques are on our radar”.

Here is what Matt said:

We have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality.

Prior to this, Matt explained that Google’s search quality is better than before in terms of relevance, freshness and comprehensiveness. Web spam in English is less than half what it was five years ago and spam in other languages is lower than English.

It’s interesting to note that Google rolled out a PR update earlier today and the blog post also discusses about a redesigned “document-level classifier” being introduced. This classifier will detect on page spammy content, junk and repetitive words that typically appear in blog  comment  forms, thus making it difficult for spam sites to rank ahead of the original source in SERP’s.

In addition, Google has also improved the way hacked sites are shown in search results. Matt says “We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we’re evaluating multiple changes that should help drive spam levels even lower”.

The blog post didn’t gave any clue on why the scraped sites were able to manipulate search results. However, Matt makes it “crystal clear” that Google takes “action” against sites that violate their webmaster quality guidelines regardless of whether they are running Adsense ads on their sites.

Indirectly, Google clears the air that although they take away 32 % share of all the Adsense money from Publishers, they are strict to ban folks who try to degrade the overall search experience by running Adsense on scraped sites with no original content.

As webmasters, we can only hope. That’s all.

Oh and if anybody from Google is reading this, we have a suggestion. Showcase the spammers on a new “Spam bar” in the right of search results. Way better !

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Amit Banerjee

Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee