For 10 years, Google never bothered to update their webspam report page by either refreshing the design or adding more functionality to it. Meanwhile, the web, changed dramatically.
Following the launch of Google’s recent algorithmic updates, the web search scenario has taken a steep turn. Webmasters and content producers, who earlier never paid attention over scrapers, have grown more serious these days. DMCA complaints, copyright infringement and web spam reports are being filed in bulk because often times, scrapers and imposters beat the original source in search results.
This might be one of the reasons why Google has redesigned their web spam report page, which now contains more clear and concise instructions on how should webmasters proceed with a web spam report.
Here is how the new webspam report page of Google looks like:
The web address remains same as earlier, you will need a Google webmaster tools account to file a spam report here – https://www.google.com/webmasters/tools/spamreport?pli=1
The new webspam page is neatly categorized into different sections and unlike the older form, now you have separate forms for reporting phishing sites, duplicate content or sites that sell paid links. This will make life easy for newbie webmasters who want to file a spam report in a specific category. The earlier page had all the options mixed up into a single form, which is now replaced with different forms and links to informative tutorials by Google employees.
You might know that Google is very serious regarding PageRank sculpting and according to Google, selling or buying links is a clear violation of webmaster quality guidelines. Hence, Google has added a new option under the paid links category where a webmaster can report which site is selling links and which site is buying them. Here is how the form looks like:
Spam pages try to get better placement in Google’s search results by using various tricks such as hidden text, doorway pages, cloaking, or sneaky redirects. These techniques attempt to compromise the quality of Google search results and degrade the search experience for everyone.
If you find a particular spammy website ranking ahead of you for your own content, you should go ahead and file an appropriate spam report. The more data and information you pass to Google engineers, the better they will be able to understand the pattern and improve their methods to fight web spam.
Thanks Matt Cutts.