However, service like Google Books, Google Wallet and Google Chrome will be excluded from this policy due to different regulatory and technical issues.
With the new updates, Google is planning to get rid of over 60 different privacy policies across Google services and plans to replace them with one that’s shorter, easier to read and something that will enable it to “create an intuitive experience across Google”.
This move from Google is perhaps more or like a competition to the social networking giant, Facebook, over personal data. Facebook has an unmatched amount of information, which includes every little data that a user shares on the network. Not to forget, Facebook boasts to have over 800 million users on its network. That’s certainly is a huge amount of user information.
Google has never before collected much of personal information from its users, but as Facebook continues to grow ahead leaving behind its competitors, Google has stoked up the competition with this privacy change.
On the other hand, Google plans to unify its privacy policies in order to target appropriate advertisements to you. Google personalizes advertisements by filtering out unwanted ads and displays only those ads that are specific to your search queries. Now, with the new changes, it will enable Google to gather more information and display more relevant ads that match your queries. However, one can easily opt out and turn off personalized ads.
Simply go to your Ads Preferences Manager, click “Opt Out” under “Ads in Search and Gmail”, and then again under “Ads on the Web”. This will disable personalized ads being displayed on your search results as well as in Gmail.
As promised, Google has not changed its policies on sharing user information with third parties -
We don’t sell your personal information, nor do we share it externally without your permission except in very limited circumstances like a valid court order.
To understand better, here’s a video that Google posted on YouTube -