Google To Compete With Microsoft & Apple In The Living Room

In early February, GigaOm reported that Google is working on an entertainment device, Stacey Higginbotham cited an FCC application filed by Google claiming the development of an entertainment device. The FCC application explained that the deice will connect to WiFi networks and pair home electronic devices over Bluetooth.

Companies test various products and not a lot was made out of this report until the news about Google poaching Apple’s Senior Director of Product Integrity. This was a clear sign of Google’s intentions to take hardware more seriously, it could’ve been just about working with Google TV OEMs but it appears to be more than that.

Amir Efrati reporting for the Wall Street Journal says Google is working on a home entertainment system. Piecing the three developments together, it does look like Google will be launching a hardware product. Though Google has Google TV for the living room and Apple has the Apple TV, Microsoft has eclipsed both these companies and currently rules the next-gen living room entertainment market with the Xbox 360 and Kinect.

Like Microsoft and Apple, Google has a music service and a phone platform, getting these to work together and offer an integrated home entertainment system seems like a no-brainer.

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