Surprise! Surprise! Google Chairman Eric Schmidt Tells US Senators Apple’s Siri Could Pose “Competitive Threat” is something we use on a daily basis to find answers to our questions, but now thanks to Apple’s Siri this is quickly changing. Siri is a personal assistant in iOS and uses natural language processing to answer questions. Many “pundits” and consumers thought Siri was a gimmick, but in reality that opinion is quickly changing and the way we search for things is changing too. In fact, Eric Schmidt, Google’s chairman and former chief executive, admitted to the U.S. Senate antitrust subcommittee that Siri is a “significant development” in search and could pose a threat to Google and the company’s core business. Wait a minute, Eric thinks Google’s core business is search when in reality they are an ad company? Might have been the case nearly a decade ago, but no longer is. 97% of Google’s revenue is brought in via ads.

iPhone 4S Siri

When a “gimmicky” feature from Apple can get Eric Schmidt to say such words, you know the company is terrified. reports that Schmidt’s  comments came in the form of a statement to the subcommittee in response to questions from the senators after a hearing in September. He specifically called out Siri as a new development that might replace Google’s search engine. Might!? More like it will. Siri is making consumers quickly transition from search engines to answer engines.

Schmidt even went as far as to cite two publications for calling Siri a “Google killer” and Apple’s “entry point” into the search engine business. But wait! Siri is a joke, remember? In addition, Schmidt seems to be putting his foot in his mouth. He also  backpedaled from a previous statement in September 2010 where he had denied that Apple and Facebook were a “competitive threat.”

“My statement was clearly wrong,” he said. “Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search.”

“Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information,” Schmidt added

Ironically, Android’s chief Andy Rubin dissed Siri last month saying that he doesn’t  believe that phones should be assistants and doubted whether people should communicate with their phones. That’s what we call hypocrisy at its best, folks!




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Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.