Discussions on Google search spams have been making rounds on the Internet for quite some days now. Google search results are full of spam and the results are all gamed. This has led many people to Bing search, which is nearly spam free. Seeing this alarming situation, Google has responded twice this month.
In the first reply, it has said that Google search is better than what it was 10 years back. That is surely an improvement. The product quality has improved indeed, most products improves over 10 years. However, seeing that spam indeed is a problem, Google has started a second reply, which is also an interaction. You can find this discussion on Hacker News and it is directly from Matt Cutts.
The discussion says,
“As pure webspamhas decreased over time, attention has shifted instead to content farms,which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. “
Content farms are a real trouble for Google search results. Further, in this discussion, you will see that one user has asked Matt if there can be filtering of results based on domain blacklisting. Thankfully, Matt has hinted towards this feature being incorporated in future and this will put these content farms out of business.
Another interesting thing that Matt announced in this thread is that Google will do away with clones of websites, who do nothing more than aggregate and present exact copied content with a simple link at the bottom. At techie-buzz, we come across at least two content scrapers on most weekdays. The real deal with content scrapers is that, if their site is indexed before yours, you get punished and negative rankings in SERP. Beware content scrapers; things are going to get ugly.
(Image via: Elementsintime)