Google Releases Analytics Blocking Add-on For Browsers

Google has been taking privacy issues quite seriously these days. One of the biggest issues users face while visiting websites is that their visit are tracked back and stored, and Google itself leads the pack in web analytics tracking with their own Google Analytics software.

However, starting today, paranoid users who do not want their information to be collected by Google Analytics will be able to do so by installing a browser add-on, available for Firefox, and Internet Explorer.

Once a user install this add-on the information from their visit on any site that uses Google Analytics to track users will not be tracked. Whether this is a good move or not is beyond me, as webmasters often use analytics data to track how many users are visiting a site or a post and plan things accordingly.

If every user out there starts installing the add-on Google Analytics in itself would become redundant, however, as a webmaster I can say that usually no one looks at personally identifiable information available through the web statistics program and many are only interested in tracking hits and so on.

What do you think about this move from Google? Does it make sense to you?

More info at the official Google Policy blog.

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Keith Dsouza

I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website.I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

  • All I can say is "Nooooooooooooooooooooooooooooooooo"

  • So many people are ultra paranoid, yet they don't seem to realise that no information on the Internet can ever be totally secure, no matter who says what in this regard.

    If it's online, then it's visible to whoever wants to look. After all, it's simply computer coding, and nothing more.

    I agree with Keith that most Internet marketers and Webmasters are only interested in finding out how many people are looking at their site and so forth. It's a dynamite situation to do anything else with whatever other information might be there. The penalties for abuse of this information are huge and not to be ignored, so I understand.

    Just my two cents!

  • Jon

    I don't mind the analytics. But the URLs I click on lock up and go to a page that says GoogleAnalytics and hangs

  • Tammy

    Google Analytics slows down my Internet use so bad. I’m sick of it.

    I have nothing to hide in what I’m looking at but come on, tracking EVERY page I visit and everything I do is really annoying.

    Why can’t they develop this kind of tracking for monitoring sick filth online instead of tracking each site we visit for marketing purposes? They don’t give a shit about monitoring child porn, money matters more.

    • ray

      google analytics is a VIRUS and Malware and Google should be prosecuted for flooding the net with this crap – you cannot visit a single website now without having to close down another page or 2 or 3 opened by analytics,. people should get together and launch legal action google and sue them for damages and complain to F.B.I. and Police about data infringement and other broken laws
      German Government has deemed analytics illegal so should everyone else – these criminals should be made to pay