Where on one hand, Yelp is pushing augmented reality over mobile search, Google is planning to take its Goggles platform to the next level.
Yelp is an augmented search tool. It takes any picture and analyzes it over social networks to give business suggestions and street information. Google has a similar product, the Goggles. Google has made itself clear on the non-availability of Augmented Search. Instead, it will have support for the Visual Search through Goggles.
Goggles product manager Shailesh Nalawadi said,
80% of information is consumed visually, and not through any of the other senses. Why is it you have to translate and transcribe what you see into words?
Almost 80% of data in this whole world is sent through images. Shailesh Nalawadi has also said,
Goggles is not just an app – it’s a platform. Yes, we do plan to open up the platform as an API but we are not sure what the platform should be.
Goggles is not just an app. it is a full-fledged platform now, just like Java. Google has speculated that it could soon release the API for this feature. (Via: Techradar)