[Editorial] Google Panda Completes 1 Year: A Timeline, Analysis and Suggestions

Then I thought, maybe I should review my old content and see if it needs more attention and human care. Here is what I found:

  • A lot of my old blog posts were either outdated or made no sense at this point of time.
  • They were very short in length (150-250 words if not more).
  • These posts were not “Exclusive”. Simply put, they were nothing but “rehashed content”, which I wrote after getting inspired from other sites. (Every other blogger begins his journey like this, reading through his RSS reader and putting the same information on his site)
  • These pages were written very badly and were full of grammatical mistakes. It was evident that the writer was in a “state of hurry” and wanted to hit the “Publish” button as quickly as possible.

I have no shame in admitting this, as this is the truth I must face. When I started blogging from ZERO, my writing was outright horrible. Honestly, it is still not very polished and neither cent percent accurate. But comparing to those posts which I wrote back in 2009, it is at least readable and makes sense to some extent, no?

A big shout out goes to Mr. Clif Sipe, Udit And Amrita, who painstakingly read each and every post I write here at Techie Buzz. Without these guys, I could never have improved my writing in the first place. Heck, I never knew the differences between [it is, it’s and its]; every email I receive from them is full of red marks all over the place. I am sure this epic rant of mine will have more than a thousand mistakes, so whoever in charge of editing this post, please spare my nonsense. One last time :-)

After discovering tons of badly written pages on my site, I decided to check how much organic traffic these pages have received before the Panda algorithmic update was rolled out. Here is what I found:


Thin Content!

Above one is an example page which got only 8 page views from Google.com for a period of one year before Panda was rolled out ( Google Analytics > Site Content > Pages > Filter by URL). Notice that although the page has strong user satisfaction signals (low bounce rate, high time on page, low exit ratio), it was not performing at all.

Needless to say, the page was poorly written, without thinking whether the user would read after the second sentence or not. The blog post (now taken down) also had a few broken images and the provided solution no longer worked. This is a “thin” page and my site had these kind of pages in plenty

Enter – The Supplemental Hell of Google Search. A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.Google used to place a “Supplemental Result” label at the bottom of a search result to indicate that it is in the supplemental index; however in July 2007 they discontinued this practice and it is no longer possible to tell whether a result is in the supplemental index or the main one.

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Amit Banerjee

Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee