Finally, we know what Google wanted to do with the Groupon acquisition. Groupon’s current users base and its vast expanse across all other countries would have allowed Google an easy access to deals across the world. However, Groupon was prompt enough to keep the deals space competitive and not get acquired by Google. Flying solo now, Google has brought it’s own deals service, Google Offers.
With Google offers, Google aims to provide great deals up to 50% off or more. The service is just out of Google incubators and is available in selected cities. Though, it is expected to expand and spread further collaborating with other local services. This will probably start an acquisition war between Google and Groupon.
The key selling potential of Google is the deal offer of 50% or more. This will attract users and all they need is to sign-up for email alerts on deals. Google explains Offers as,
Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers â€” to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways.
Google has an awesome list of APIs and in future, if Google releases a proper deals API for its Offers sevice, it will be the first of its kind and will be an absolute hit with developers working on location based software. I have missed a consistent deals API in my current project as most of the APIs are provided exclusively for a certain location. Though now, Google is here to fill the void and will open the doors to yet another competitive dimension within location based applications.