It won’t be an exaggeration to claim that Google Search drives most of the world wide web. Look around, and you will see that Google is the biggest (often by a large margin) source of traffic for a majority of the websites. So what will happen if Google breaks? Just the thought alone is enough to scare me as a webmaster.
Thankfully, Google has performed with admirable reliability over the years. However, it’s not easy managing the beast that is Google. Little technical snags are bound to occur, and it appears that Google has just hit one. According to reports, Google has stopped indexing numerous blogs and even popular websites, over the past few days. In other words, new content from several websites have stopped appearing in Google Search.
Google’s John Mueller confirmed the there is a technical problem that is preventing Google from efficiently indexing some websites. Here’s the message he posted in one of the Google Webmaster Central discussions.
I just wanted to provide a short update. This issue should be resolved soon, but it will take a several days for everything to catch up and for these changes to be visible. I’ll provide another update after the weekend.
In the meantime, there’s no need to make any changes on your side. Content from your sites will continue to be indexed during this time (though perhaps at the moment not as quickly as before in some cases).
Mueller has also clarified that the problem is entirely technical and not due to a change in Google’s algorithm.
I’ve been in contact with the indexing and diagnostics teams since your initial reports — we are taking your reports seriously and doing what is necessary to resolve this problem as soon as possible. We love sending users to your sites quickly after you have published something too :-).
Just to be clear, the issues from this thread, which I have reviewed in detail, are not due to changes in our policies or changes in our algorithms; they is due to a technical issue on our side that will be visibly resolved as soon as possible (it may take up to a few days to be visible for all sites though). You do not need to change anything on your side and we will continue to crawl and index your content (perhaps not as quickly at the moment, but we hope that will be resolved for all sites soon). I would not recommend changing anything significantly at this moment (unless you spot obvious problems on your side), as these may result in other issues once this problem is resolved on our side.