Google has been displaying sitelinks for several websites to help with easier navigation for users when they are searching for a brand or product. Sitelinks have proven useful for both search engine users as well as for website owners, since it gives users an option to navigate through the website without even visiting it.
A Google webmaster help page for Sitelinks states this:
he links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.
In the past, sitelinks have been just plain links to webpages within a website without any description or URL associated with it as seen in the screenshot below.
However, it looks like Google is now making some changes to the Sitelinks format and is including description and the URL of the link for them.
The new sitelinks are also larger in size and take up a huge chunk of space under the main search results. However, they are now more prominent and easier to read. The descriptions are also helpful for users to find out basic information about a page.
The new Sitelinks format is a experimental feature and might not be seen by all users yet. However, it is definitely something Google has been working on in addition to the other changes they have been making to their products. It all started out when they decided to add a Bing like background to their homepage and continued with a slew of other changes including removing the I am feeling Luckybutton, using a new design for search results and yet more, simplifying the image search results, adding top references to results and updating their home page design while adding a new black bar.
So what do you think of the new Sitelinks? Will they help you or do you think that they use up too much space?