The iPad has been the most successful gadget this year; it has created a whole new market and has filled the gap between laptops and mobile phones. Scores of other manufacturers are now rushing to launch their own tablets. Even developers are flocking to the iPad to create applications and games.
Google today announced three new ad formats specifically for iPad developers. Developers currently participating in the Adsense for Mobile Application beta program who reside in the United States or Canada can now monetize their iPad applications using Google Ads.
Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications provided their campaigns are targeting mobile devices or specifically the iPad.
The ad formats which developers can display in their iPad apps are
Leaderboard (728 x 90)
Banner (468 x 60)
Medium Rectangle (300 x 250)
Adsense for Mobile ads may not be as visually enticing as iAd ads, but they have a much larger inventory and much better fill rates. The best option for any developer is to use a mix of both. Apple’s iAd program will soon become available for the iPad platform also, so this is a very well timed move by Google. For more details, check out New Ad Format Options Available for iPad Applications