Bing is definitely doing pretty good in the US market with 11.5% market share, however, guess who is sending Bing traffic? Well, there are no surprises in the top 3 traffic sources for Bing, which are MSN, Facebook and Windows Live Mail.
So where is the surprise then? Well, let’s call it Google. Google is the 4th largest source for traffic that Bing gets to their site. Wow, how?
Well, Microsoft purchases ads on Google for Bing using Google Adwords for popular terms like "Search Engines", and they also show up high in the search results for several terms, as seen in the screenshot above. This may be one of the main reasons of the traffic Bing gets.
Based on the recent traffic reports from comScore, Bing got around 1.6 billion users in Feb 2010, which implies that Google sent approximately 66.7 million users their way.
Now that big an amount of users would definitely cost a lot, especially when Microsoft is advertising on premium keywords. So no matter what the scenario Google are in, they still making money out of Bing.
The Nitty Gritties
According to the report by Hitwise, almost 43% of the hits to Bing come from MSN domains, followed by Facebook with whom Bing have a deal for search, and Windows Live Mail, which is the proprietary email service owned by Microsoft.
The surprise though is Google at 4th with around 4.1% traffic share, which is almost the same as Facebook and Windows Live Mail, but this might definitely mean that Microsoft has loosened its pockets a lot, and are advertising Bing aggressively on one of the biggest search engines on planet Earth. Yahoo with whom Microsoft signed a deal for search is there at 5th with around 2% of the traffic.