Google Is 4th Largest Traffic Source For Bing

Bing is definitely doing pretty good in the US market with 11.5% market share, however, guess who is sending Bing traffic? Well, there are no surprises in the top 3 traffic sources for Bing, which are MSN, and Windows Live Mail.

Bing Traffic Report For February

So where is the surprise then? Well, let’s call it Google. Google is the 4th largest source for traffic that Bing gets to their site. Wow, how?

bing_google_search_engines

Well, Microsoft purchases ads on Google for Bing using Google Adwords for popular terms like "Search Engines", and they also show up high in the search results for several terms, as seen in the screenshot above. This may be one of the main reasons of the traffic Bing gets.

Based on the recent traffic reports from comScore, Bing got around 1.6 billion users in Feb 2010, which implies that Google sent approximately 66.7 million users their way.

Now that big an amount of users would definitely cost a lot, especially when Microsoft is advertising on premium keywords. So no matter what the scenario Google are in, they still making money out of Bing.

The Nitty Gritties

According to the report by Hitwise, almost 43% of the hits to Bing come from MSN domains, followed by Facebook with whom Bing have a deal for search, and Windows Live Mail, which is the proprietary email service owned by Microsoft.

The surprise though is Google at 4th with around 4.1% traffic share, which is almost the same as Facebook and Windows Live Mail, but this might definitely mean that Microsoft has loosened its pockets a lot, and are advertising Bing aggressively on one of the biggest search engines on planet Earth. Yahoo with whom Microsoft signed a deal for search is there at 5th with around 2% of the traffic.

The Bing traffic was compiled by Hitwise and posted on at Twitpic. Danny Sullivan from Search Engine Land, spotted the report and wrote the analysis on it.

3 thoughts on “Google Is 4th Largest Traffic Source For Bing”

  1. I am really surprised that msn/bing is the only search engine using this strategy. When they have a team full of search engineers, they should know exactly what it takes to get rankings on their competitors' search engines. As for cheap ppc traffic, this is the same strategy that ebay and amazon have been using for years.

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