Google I/O 2012, one of the most awaited developer conferences of the year, opened the doors for registration today, and has sold out completely in aroudn 20 minutes.
Vic Gundotra of Google confirmed this in a post on Google Plus:
Google I/O has officially sold out! It took just a bit over 20 minutes!
The Google I/O event had sold out completely in less than an hour last year. This year, it has sold out in around a third of that. The only other conference that could rival Google I/O in terms of developer frenzy would be the Apple WWDC.
Vic also added:
While we’re overwhelmed with the interest and enthusiasm around Google I/O, we know it can be very disappointing and frustrating when an event sells out this quickly.
So here is what we are going to do:
1) Keynote will be streamed live
2) All key sessions will be streamed live
3) All session videos will be available after 24 hours
4) Google I/O Extended viewing parties will be happening all over the world
One of the main reason why Google I/O sells out so quickly is because it gives away a lot of swag at the event, including free devices. At Google I/O 2011, it gave away a Samsung Galaxy Tab 10.1 to all attendees. In 2010, it distributed the HTC EVO 4G, and in 2009, it gave away the Google Ion smartphone. Since the value of the free devices is more than the price of registration, the event attracts a lot of scalpers who flood the event at the expense of developers.
Google I/O 2012 will be held from June 27 to June 29, at the Moscone Center in San Francisco. Attendees could possibly get the Nexus Tablet, which is rumored to be launched this year.