Looks like Google wants to go the instant way for everything. After launching Google Instant, they have now added a new feature to Google search which will display instant previews to users for search results.
Google had started testing Instant previews in early October, with more widespread tests in end of October. The feature was finally released to public earlier today. With Instant previews, users will be able to see a graphic overview of a search result which highlights the most relevant sections related to the search terms.
This is definitely a good thing because it will now allow users to preview pages before they actually visit it. However, from a webmaster point of view this might reduce the number of clicks you see to your website.
Here are some of the key features of Google Instant Previews:
- Quickly compare results – A visual comparison of search results helps you pick the one that’s right for you. Quickly flip through previews to see which page looks best.
- Pinpoint relevant content – Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage so you can evaluate if it’s what you’re looking for.
- Interact with the results page – Page previews let you see the layout of a webpage before clicking the search result. Looking for a chart, picture, map or list? See if you can spot one in the preview.
Instant Previews is currently not available for everyone and will be rolled out gradually to users across the world in the next few days.