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Google Introduces Heatmap Like In-Page Analytics

by | Friday, 15th Oct 2010 | 1 Comment | Share

Google today introduced a new feature in their Analytics software called In-Page Analytics. As the name suggests, In-Page Analytics will display heatmap click reports for your content.

google_in_page_analytics

In-Page Analytics is nothing but a heatmap in disguise, which will show you which content the users are clicking on. Though it is not an actual heatmap as produced by web analytics software like Crazy Egg and Reinvigorate, it will definitely help webmasters to understand their users and make changes to their content accordingly.

In addition to telling you where users are clicking, the in-page analytics also gives you detailed analysis about number of clicks, goals etc. This is definitely a useful feature for webmasters to understand which areas of their website is underperforming and make changes accordingly.

In-Page Analytics is currently in beta, and is available under "Content" in the sidebar. If you are looking to dive into the In-Page Analytics, take a look at the video below to understand how it works.

More info at the Google Analytics Blog.

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I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website.I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

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  1. Fleet Management on March 4th, 2011 at 4:49 am #

    Cheers for this, I already knew about it but was good to find an article easy enough when I wanted a link to give someone in Digital Point forums.

    They were not sure what Google heatmaps were and this was a great post to link to, to clear up the issue.

    Thread on DP, showthread.php?t=2107255