Google might no longer be the cool new kid in the block, but it still hasn’t lost all of its street cred. It tops LinkedIn’s ‘Most InDemand Employers 2012’ list not just in the US, but also around the world. The results for Europe are yet to be announced, and that might have an impact on Google’s final global ranking, but, being the most in demand employer in the US alone is a big victory for Google.
The biggest challenge that companies trying to change the world face is lack of enough skilled and talented people that share their vision. A company’s ability to attract talent is crucial in today’s fiercely competitive market, and when it comes to attracting talent, perception matters. Yahoo has been bleeding talent over the past few years, while new kings of the Silicon Valley like Facebook have been drawing in rockstar employees.
LinkedIn analyzed billions of data points between members and companies and compared the data with surveys of thousands of members to determine a company’s familiarity and engagement score. Apple, which asks its employees to take pride in the fact that they can change the world through their work, ranks at #4 in the US list, behind Walt Disney and Facebook. Google is #2 in Canada, where Suncor Energy is the most in demand employer. It is #2 in Australia and #10 in India. Accenture, HP, and Oracle form the top 3 employers in India. Microsoft, Dell, Pepsico, and IBM are other top rated employers that make an appearance in several regional lists.