Google Guesses Age and Gender Based on Websites You Visit

Quite recently, Google made several changes to their privacy policy to simplify it and merge several privacy policies into one. One of the changes Google made was to allow users to change their ads preferences easily across the board.

However, one interesting thing that Google has now disclosed through their Ad Preferences Manager is that, Google has been guessing a user’s age and gender based on the websites they have visited.

Google Demographics Guess

Google says that the gender and age are determined by the websites a user visits. In my case both the Age as well as the Gender were correct. Google does not say as to how they are coming up with that assumption but their algorithm looks pretty accurate for most users and might include data from as well. Of course, this information may not be right always and Google provides users with an option to correct it as well.

Google uses this age and gender information along with other preferences to display personalize ads for the users. If you are not comfortable with Google collecting this information, you can easily Opt out by visiting this page.

You can view your own Age and Gender information by visiting Google Ad Preferences Manager page, however, you will have to be logged in with a Google account to view this information. Do let us know if Google was correctly able to guess it for you or not.

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Keith Dsouza

I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website.I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

  • They got my age range correct, but thought I was male. Guess I look up sports websites more than most females. :)

    • Looks like it. I too visit a lot of sports website including NBA, NFL, ESPN etc :)

  • Got the interests right, but thought I was a male.