European Union Launches Antitrust Investigation against Google, Google Responds
By on November 30th, 2010

GoogleGoogle’s “Do no Evil” mantra has come under the scanner over the past few years as it has evolved from a search company to a technology giant. Now, the European Union has launched an antitrust investigation against Google to examine allegations that it gives unfair preference to its services over services from other (vertical) search providers. Foundem, (Microsoft-owned) Ciao, Justice.fr are the competitors who complained to the EU.

The European Union intends to analyses several aspects, including search engine results page rank of third party services, the possibility of advertisements from competition being blocked for certain keywords, and also whether it is possible to export advertising campaign data to competing platforms.

Google has defended its policies in a blog article. “At Google, we’ve always focused on putting the user first by providing the best possible answers as quickly as possible”, emphasized the search engine giant.

If Google is found to have engaged in anti-competitive behavior, then it might be in serious trouble as the European Union tends to be extremely serious about ensuring free and fair competition. Nevertheless, in my opinion, it’s unlikely that Google would have purposefully violated EU norms. They have been under scrutiny over the recent past, and they had to know that something like this is in the pipe. It would have been foolish to risk stringent regulations and massive fines by baiting the European Union.

Tags: , ,
Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.
 
Copyright 2006-2012 Techie Buzz. All Rights Reserved. Our content may not be reproduced on other websites. Content Delivery by MaxCDN