Businesses With Poor Customer Satisfaction Will Rank Lower in Google Search
By on December 1st, 2010

There is a marketing slogan saying "Every publicity is good publicity" no matter whether it is good publicity or bad publicity. This was true for Google search results too where a NY Times story pointed out how a retailer used bad publicity to his advantage through Google search.

Google Search Spam Cartoon

Turned out that Google does read NYT or at-least Techmeme and have now come up with a new algorithm which will punish bad publicity or negative feedback for a product or website, at-least on Google Search.

We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.

As Google points out in the post, they have now implemented a new algorithm which will automatically filter out such results rather than just going ahead and blocking a particular website.

Google claims to have developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, who in their opinion, provide a extremely poor user experience.

So, the next time you want to promote your business in Google Search results, make sure to be nice to the customer or else you would have no customers at all.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
 
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