Google Analytics has definitely been one of the best services to track your website visitors. However, it has been lacking a key feature that most of its competitors like Woopra and Reinvigorate have been offering for a while now; Realtime tracking.
Realtime user tracking is a very important feature for any webmaster who wants to track campaigns in realtime without having to wait. This helps users to make business decisions quickly if something is not working. Unfortunately, prior to today, Google never had this feature.
However, that is about to change because Google has announced a new feature for Analytics which will help you track your visitors in realtime and make business decisions quickly. The new feature in Google Analytics will allow users to track how many visitors are currently visiting the site, how many users have visited in the last few minutes as well as the number of visitors visiting your website every second.
Additionally, Google Analytics will also display the source for traffic and the keywords users are using and the geographic locations they are visiting from. As a webmaster, this is a pretty cool feature since I can now just use Google Analytics instead of using other realtime analytics tracking services.
Google has definitely been ramping up their analytic services with the introduction of Google Analytics 5 which brought about a new UI, dashboard, widgets and more. Additionally, Google has also been adding some neat features to Google Analytics like heatmaps and in-page analytics among other things.
The biggest advantage of Google Analytics is that is is completely free unlike it’s competitors. However, they are now introducing a new set of premium features which users can signup and use. The new Google Analytics Premium service is targeted at business users who want in-depth data about their users and the ability to quickly make business decisions.
Some of the key features of Google Analytics Premium include:
- Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting
Users can request access to premium accounts by visiting the Google Analytics Premium homepage. Realtime Google Analytics is being gradually rolled out to all users, however, you will have to use the new Google Analytics interface to have access to it. Additionally, only Analytics administrators will have access to Realtime Google Analytics.
If you don’t see the Realtime Google Analytics in your account. You can request for access to the service by filling up this form. Please note that Google Analytics will continue to remain free for webmasters including the new Realtime Google Analytics feature.
I am definitely loving the new Realtime Analytics features as it allows me to track campaigns and also understand where our traffic is coming from. Do you have access to the new Realtime Google Analytics? What do you think about it?