So You Want to Kick the Google Habit? [Editorial]
By on August 31st, 2011

Google-Logo

 

Google Everywhere

It is hard to go online today without touching one or more Google products or services. If it is not search, it may be email, YouTube, Blogger, Picasa, Docs, or Calendar. Google has truly blanketed us with their web-based app offerings. Heck, even the Google Doodle is a conversation topic!

In this editorial, I shall discuss how you can kick the Google habit, what I am using now as alternatives and why you probably won’t be able to replace certain Google products today. Ready to move away from Google? First, some background.

Why un-Google?

Some of the reasons I personally decided to look for alternatives:

  • Google became a part of virtually everything I did online. I used GMail, Google Reader, Google Finance, Blogger, Picasa, Picasa Web, Google Docs, Google Search, Google Calendar and Google Maps. I felt uncomfortable putting such a large portion of my online life in Google’s hands.
  • Google morphed from the cool little startup building fun stuff for consumers, to a dominant public company whose revenues essentially came from just one product. That’s the key most (96%) of its revenues (and profits) came from search advertising. In other words, it needed other ways to make money. The most obvious way to do so would be to extend the arm of advertising, their main revenue-generating product, into other products. I realized I was the merchandise.
  • Google seemed to get Apple and Facebook envy. Apple was growing rapidly across all their product lines and at very high profit margins, and Facebook was taking eyeballs and key talent away from Google. This led to some bad attempts to mock Apple and Facebook publicly, which of course delighted the Google developer and enthusiast community but came off as being negative to me. If you make a great product, you don’t need a negative campaign.
  • Aside from philosophy, some of the competing products started becoming better, and Google’s products started getting worse (more on that within my descriptions) prompting me to start Project Un-Google which was an effort to use fewer and fewer Google products, hopefully reaching a point where I did not depend on any Google product at all.

Whether it is for philosophy, or hedging your web app bets, it is good to know there is life outside Google when it comes to products and services online and offline. There is usually a strong resistance to change, especially if you have a long history with a product. There is a high cost for transferring the old stuff, and learning your way around a new product/service. However, these challenges are not insurmountable, and I hope you take a look at some or all of the products I list here as an alternative to Google. If you have ideas of other products I may not have mentioned, please let me know!

Popular Google products

Here are some of the Google products/services I will be comparing to competition:

  • Search
  • Picasa
  • GMail
  • Calendar
  • Documents
  • Groups
  • Finance
  • Blogger
  • Chrome
  • Maps/Directions
  • Talk/Chat/Voice

I realize Google has many more products, appsand services, but I did not look at products like Book Search which are very niche. My attempt here is to look at the commonly used products and services only.

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Author: Romit Mehta Google Profile for Romit Mehta
Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920). Find him on twitter @TheRomit. Personal site is http://romitmehta.com.

Romit Mehta has written and can be contacted at romit@techie-buzz.com.
  • Karthikeyan R

    I wonder how you missed the most famous Zoho products. Article is mostly like Google vs Microsoft vs Yahoo.

    • http://rawmeet.posterous.com Romit Mehta

      I have never been tempted to even try Zoho, and I would call myself a “tech enthusiast”. Certainly, the “normal” user will be even less likely to have a go at it. Hence, ignored.

  • Holly

    I don’t get how you can want to drop Google and yet you still chug down the Facebook kool-aid.. the latter is by far more insidious.

    WordPress is great when self hosted.. on the .com version, meh. Mostly usable, but crippled without paying money for some of the more useful features. Love it self hosted though. Cheaper too.

    • http://rawmeet.posterous.com Romit Mehta

      I am not sure how you have concluded that I have chugged down the Facebook kool-aid.

      If WordPress is meh, I would like to say that Blogger is meh-er.

  • http://www.youtube.com/theteslaeffect TheTeslaEffect

    Google Purchased YouTube a while back. So, they own that also.

    Just a heads up. :)

    • http://rawmeet.posterous.com Romit Mehta

      Not sure if you read the whole article. I did mention YouTube.

  • voxnulla

    For mac Adium is a neat little client to slowly switch from googlechat to something else.

    iPhoto with some cloud service is a competent alternative to picassa.

    A good email switch strategy is to use forwarding and vacation notice to let people know you will be responding with another mail address.

    I’m in the process of migrating to a private mail server. A small price to pay to end targeted adverts based on confidential real world transaction mail.

    Under protest I renamed my SSID to a *_nomap name. It’s ugly, but necessary.

    It’s easy to blur your property in streetview. File a privacy complaint and no burglar will be able to map out the best way to climb the garage and get up on the roof in advance.

  • BCW

    I have spent the last few years doing everything in my power to get away from Microsoft and Apple. I have found myself going into the Google realm as they provided nearly all of what I need (and almost completely for free). It is interesting in the article above that the alternatives to Google are mostly Microsoft ware (plus an Apple or two). “Resistance to change” is interesting. I have embraced change in successfully escaping Microsoft and Apple. Even my phone is running Android 4 (ICS) which is a pure vanilla Android unburdened by service provider bloatware. I recommend that people make good use of Google products — and boycott Microsoft and Apple products anywhere possible.

    • http://romitmehta.com Romit Mehta

      BCW: Well, good for you. I have listed why I tried to distance myself from Google. I have also, in the meantime, removed my dependency on Reader (Newsblur rocks, absolutely).

  • http://www.facebook.com/profile.php?id=1542741274 Jasen Hicks

    I find this blog funny. Many welcomed google to get away from the overlord Microsoft, and now we have folks posting up on how to move back to MS from google.

 
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