Google is out to set an acquisition record this month and wants to make use of every single day left in the month.
Google has just announced that it has acquired a mobile gaming startup SocialDeck. This acquisition looks like a part of a larger acquisition spree, which has just started. Clearly, Google is taking its Google Me very seriously and the Slide and Jambool acquisitions are further proof of this.
The acquisition can serve two purposes. Firstly, it can be a breakthrough for Google’s mobile Android devices and secondly, it can be an excellent service for cross platform dominance.
The biggest advantage in using SocialDeck is that it has cross-platform mobile support and this can extend Google’s social expertise over various platforms. The particulars of the deal are not yet known.
Google is taking an unexplored path with this move and this feels so much like the old Google we knew of. Finally, Google is not imitating Bing but even more importantly, it is making a name for itself in a field where there are very few other players who can match its manpower and expertise. If done right, Google will inevitably succeed.