Google has made its first acquisition of 2011 in the form of eBook Technologies. The search giant was on an acquisition spree last year and this year too, it is the first company to make an acquisition.
After this acquisition, now the eBook Technologies homepage says,
eBook Technologies, Inc. is excited to announce that we have been acquired by Google. Working together with Google will further our commitment to providing a first-class reading experience on emerging tablets, e-readers and other portable devices.
The company specialized in eBooks as a complete solution including a (hardware) reader, a firmware for the reader and an eBook store exclusively designed for the reader.
Even though the website is in dismay, the Google cache of the website lives on. The cache gives the impression that Google is particularly interested in the firmware of the device they were selling. The firmware has support for turning pages, advanced definition loookup, markups and proprietary encryption.
Garth Conboy, the man behind eBook Technologies and a decade old expert in this field can be seen talking about the Nook in this video.
(Image Via: Erictric)