Google Acquires AdMeld for $400 million

AdMeld, a real time bidding platform (RTB) and an advertising start up, has been acquired by Google for $400 million. The New York based Admeld, launched in 2007, provides advertising optimization platform services for web publishers.

Google Acquires AdMeld

Google had planned to acquire AdMeld in February 2011 for $200 million, but the offer was turned down by AdMeld as the price was too low.

AdMeld has yet to make an announcement about the acquisition.

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Joel Fernandes

Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr.He does a little of web coding, and maintains a tech blog of his own - Techo Latte.Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.