and New URL Shorteners from Google and Facebook

Were we really short of URL shortening services? Not as far as we know, however, not everyone including Google and would be pleased with having some interesting data being in the hands of services like


Google has announced a new URL shortening service called, and Facebook have their secret URL shortening service under testing.

As TechCrunch says, is going to be Fu.kd by both and, however, the saving grace for is that they are the default URL shortening service for , so they might have lesser competition in that area.

Using or will definitely give both Google and Facebook a nice amount of data on who is sharing what, and who is clicking on what, to shove more personalized ads on your face.

By the way, Google Apps already had a URL shortening service for websites called Google Short Links.

Published by

Keith Dsouza

I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website.I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.