Yesterday, in a blog post titled “Building the search engine of the future, one baby step at a time“, Google unveiled some interesting information about the future of its search engine. Perhaps its most surprising announcement, is that it plans to include information from your Gmail account in your search results.
At the moment, this program is voluntary and you have to join their field trial to participate in the service. The link for the trial is https://www.google.com/experimental/gmailfieldtrial. Pictured above, you can see an example of what the Gmail results might look like. In Google’s example, they imagine that you may be going on a biking trip. When you type the search query “biking in tahoe”, you will get the typical search results, but out to the side you will see email results from friends where they may have suggested good trails or eateries nearby.
Some other cool features they’re considering involves organizing information from Gmail in a very readable way. The example they used was typing the query “my flights” into the search box. Pictured below, you can see they pull the pertinent information from your email and display directly on your search results page.
Google is trying to make its search more relevant. One of the ways it wants to do this is by making information more personal. The biggest threat to Google search is Facebook. Simply put, Facebook has ridiculous amounts of personal information on its users and if it ever figures out a way to “monetize” this information, look out Google! Another point that Google made was about its voice recognition service. Below, you can watch a sample of Google’s enhanced speech recognition for search.
Google is trying to do everything it can to enhance its search. It seems that most of its diversification attempts haven’t been very successful which leaves it in the vulnerable position of being a one trick pony. Unfortunately, past endeavors to tap into user data exposed some serious privacy issues. It appears that Google is being a little more cautious with this attempt as it currently is an opt-in service.