Gmail is one of the best free email service out there. Most of the money Google makes from Gmail comes through advertisements. However, most of the ads on Gmail are not relevant or are not really related to the messages you are reading.
Google is looking to remedy that by showing better ads in Gmail based on various things. The new changes would mean that users will see:
- Fewer irrelevant ads
- Gmail’s importance ranking applied to ads
- Offers and coupons for your local area
Gmail will use the same signals it is using to sort message in Priority Inbox to sort and show appropriate ads to the users. Google will also focus on delivering and displaying more local ads based on the type of messages you receive in your inbox.
For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.
The new Gmail ads will be rolled out to a few users at first with a more widespread rollout coming in near future. Gmail will allow users to choose whether Google should use signals from their messages while displaying ads or not.
To stop Google from using your email messages as signal, go to your Settings page in Gmail and uncheck the box next to saying "Don’t use these signals to show ads" next to the "Importance signals for ads". You might not see the option if the customized ads have not been activated for your account.
Watch a video of how Gmail will customize ads based on signals and local deals below. Click here if you can’t watch it.