The search market share for February 2010 is in, Bing has once again managed to increase their market share in the month of February by gaining 0.2% share for a total of 11.5%. On the other hand, Yahoo has continued their downslide by falling 0.2% to 16.8%.

On the other hand, Google seems to have not been affected and has instead gained 0.1% market share for a total of 65.5% share.

The data in question comes from comScore, which said that the total US search volume has increased 10.4% in February 2010 for YoY data. Other search engines like Ask lost 0.1% to end up at 3.7% and AOL stayed flat at 2.5% market share.

Bing has shown a decline in search market only once since it has launched, however, this could be attributed to their recent deal with Yahoo. However, Microsoft has not been able to make a dent into Google’s market share and has been consistently eating into that of Yahoo.

It will be interesting to see how the search market pans out in the next 3-4 months and whether Bing is able to snatch some share from Google. Consider that Microsoft is pouring pocketfuls of money into advertising Bing, it is high time that they start seeing some good results too.

All data is for US markets only.

[via Business Insider ^[1]]