Facebook may be working on a new jobs board feature, according to a new report by the WSJ. It will essentially act as a job postings aggregator and make them available to Facebook users.
With this move, Facebook is trying to leverage the power of social to enter the job search market. Instead of cutting off popular job search apps like BranchOut and JobVite on its platform, it is going to involve them in the new service. The new job board may directly compete with LinkedIn.
It’s not one of Facebook’s core focuses for now. It could initially be used just to drive user engagement on the website. However, if it eventually takes off, it could generate a sizable amount of revenue for Facebook, as recruitment solutions are a huge market.
While it is expected to be a standalone section of the site initially, it may be integrated into a user’s News Feed going forward.
Given Facebook’s massive user base, this could be the greatest threat LinkedIn has ever faced. Even apps like BranchOut and GlassDoor on Facebook have amassed a sizable user base in a matter of days due to the inherent virality or connectedness of the network. Since this is Facebook’s own baby, it could be reasonably expected to do even better.