Facebook Adds Real Time Analytics For Social Plugins
By on March 8th, 2011

Companies and business who depend largely on Facebook audience have now a reason to rejoice.

The social networking site has just added another nifty feature in it’s Insights inventory real time analytics for Facebook social plugins. What this means is you can track visitor interaction, how Facebook users likethe content of your blog, how many impressions a particular social plugin generates and much more. Quite recently, Facebook developers introduced new features to the Likebutton and now this social analytics will put some icing on the cake.

One of the problems with Facebook social plugins is that website administrators have little control on what is displayed, yet along ignoring the fact that they do not have any way to judge or analyze how their content is performing on Facebook. Of course you can see how many of your Facebook friends shared a particular page, but that’s just the tip of the iceberg.

insights-likes

With real time analytics of Facebook social plugins in place, publishers can measure how their content is performing on Facebook, how much CTR the Like button is getting,how many people saw Likedstories from your website and how many of them clicked clicked the Liked storiesfrom Facebook to visit your website.

This is really useful data for web publishers who solely depend on social media and want some more deeper insights on how users are actually sharing the content within their social circle. If you’re using the Likebutton on your blog, you can test with different positions, measure the CTR and then take a decision whether the Like button goes above the fold or it is better placed at the bottom of the article.

If you are using Facebook’s comment box plugin on your own website, you would be able to find out how many people left comments, how many people saw comment replies of friends on their Facebook news feed and how many of them clicked that link to visit your website. This is of course critical data and goes one step beyond popular web analytics programs like Google Analytics, sitemeter and so on.

insights-comments

Example: You can’t track how many people clicked a comment response in their news feed and arrived on your site with Google Analytics. Since every Facebook account is behind a login, Google analytics will only report the number of users who arrived to your site from Facebook; you can’t segment the data any further. Facebook’s insights analytics lets you drill down the funnel path and filter more data how many impressions the comment box is generating, how much impressions comment stories are getting all these questions now have an answer.

In addition to analytics, Facebook insights will also provide demographic information for user interactions that occur on your site and on Facebook. This includes tailoring the traffic into age groups, measuring gender ratio, languages and the country, as evident from the following screenshot:

insights-demographics

Another neat feature wisely incorporated is Organic sharing useful for those publishers who haven’t yet integrated Facebook social plugins on their websites. First you will need to claim access and then you would be able to measure how many people are organically sharing content from your site on Facebook, in the form of status updates and wall posts.

Overall, real time analytics for social plugins looks quite impressive but don’t consider removing Google analytics from your site yet. You see, they measure traffic only from Facebook !

 

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Author: Amit Banerjee Google Profile for Amit Banerjee
Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee

Amit Banerjee has written and can be contacted at amit@techie-buzz.com.
 
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