Facebook has started to show a growing inclination towards India, firstly by opening up an operations office in Hyderabad, and now by cozying up to Cricket and promoting the IPL 2010 extravaganza and cricket in general.
Meenal J. Balar, a manager at Facebook for International growth, recently wrote a blog post on the Facebook blog promoting the sport (cricket) people are crazy about in India and several other parts of the world.
Though Cricket is not as popular as Football (soccer), it definitely has a lot of fan following, and it being promoted on a social network which has more than 400 million users definitely shows where Facebook is heading in the future after it has almost become the number 1 site in US.
Though Meenal did promote several external sites, the main focus was on how users can use Facebook Connect to easily access the site by using their Facebook account.
India is no newcomer to the social networking scene and there are people who use a mix of Facebook, Twitter and Orkut to keep in touch with friends, but using a sport which is almost touted to be a religion in India is a good move by Facebook to connect with people and grow their user base in India and even around the Indian sub-continent.