It’s not even a month that Facebook splurged $1 billion on Instagram, Facebook has bought yet another mobile app. Glancee, a location based discovery app has announced that it has been acquired by Facebook.
Although it’s not clear how much Facebook paid for the startup, given the popularity of Glancee it shouldn’t be much. Based in Menlo Park, California and founded in late 2010, Glancee, via its mobile apps lets user connect the app to their Facebook account and discover people nearby them who share friends and interests. Glancee is just a competitor to tech press sweetheart Highlight, which made a lot of noise during the SXSW. Glancee’s three co-founders and the only full time employees will join Facebook following the shut down of the app.
From Glancee’s homepage:
“We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering social discovery.
We are therefore very excited to announce that Facebook has acquired Glancee and that we have joined the team in Menlo Park to build great products for over 900 million Facebook users. We’ve had such a blast connecting people through Glancee, and we truly thank our users for being a part of the Glancee community.”
Facebook, now with 900+ million users is agrresively moving towards its mobile strategy. Facebook is also aiming for an IPO on May 18th. In its Amendment S1 form, Facebook has proposed that it intends to make available 337 million shares at an expected IPO price between $28 and $35. Since 2012, Facebook has acquired five startups — including the high profile Instagram buyout, Tagtile, Gazehawk, Sendoid, and now Glancee. Since its Instagram buyout, Facebook has made Instagram filters to Facebook for every phone.
Why the buyout?
Facebook’s recent acquisition clearly indicates that it wants its users to be active and spend more time on its mobile apps/site. Facebook’s monthly active users on mobile apps/site now equals to 40% of its user base. Facebook COO, Sheryl Sandberg, said in a video posted yesterday to accompany the investor road show, “Mobile is a key area of growth for Facebook,”