Facebook’s stock has been getting completely screwed in the stock market over concerns that it might not be able to deliver on its promise of social advertising, and effectively monetize its growing mobile audience.
It has continued to roll out additional features to its social ad platform, and is trying hard to demonstrate ROI to advertisers looking to advertise to its massive user base which is approaching a billion users.
Apparently, it will be launching some new features next week which will enable advertisers to target their ads to customers based on contact information they already have, like emails and phone numbers.
Businesses can upload lists of email addresses and phone numbers from their existing customer records or other sources, and target their ads at them, with additional targeting options aimed at certain demographic segments.
This option won’t have any privacy issues, as advertisers themselves provide the contact information and Facebook doesn’t store it in any way. While this may not turn around Facebook’s fortunes on its own, moves like these do prove that Facebook is trying hard to offer a viable social networking platform for users.