The last time this incident happened, it was in the US. Facebook took first place to be the most visited website on two normal weekdays of March. Before that, Facebook already made a reputation of becoming the most visited website on Christmas and New Years in both the US and UK and now, this is becoming a tradition.
Once again, on Christmas day this year Facebook reportedly became the most visited website. Unsurprisingly, this time too, the reports are from Hitwise. Facebook accounted for 10.5% of the overall traffic whereas; Google was left behind at 9.77%.
Robin Goad from Hitwise writes:
On Christmas Day (December 25th) facebook.com accounted for 10.50% of all UK Internet visits, while the figure for google.co.uk was 9.77%. This was the first time that Facebook has ever been the most popular UK website.
The sole reason for these spikes in traffic during festive seasons are less searches and more social engagement, be it online or offline. Facebook has overthrown Yahoo as the third most visited website and we can expect to see a furious battle pitting between Google and Facebook next year.