Facebook Dethrones Yahoo To Become 2nd Largest Video Content Property in US

is now the second largest site in the United States after dethroning Yahoo from the second position according to a comScore Report.

comScore released a new report for August 2010 where Facebook.com secured second place in the online video content ranking with 59 million viewers. Google backed is still the leading video property on the Internet with 146 million US viewers. Yahoo related sites ranked third with 53.9 million viewers followed by VEVO and Fox Interactive Media.

As for Video Ads, Hulu took the top spot with 790 million followed by BrighRoll Video Network. Microsoft was placed fourth before Google.

Another interesting note from the report was that 85.1 percent of US internet audience have watched a online video with an average of 4.8 minutes being spent on online video.

At the current standings, YouTube is still by far the largest video content property and will continue to remain one. Also it was not very clear how much percentage of YouTube video views came from Facebook itself, since Facebook also allows users to embed YouTube videos as updates.

For more details on the August 2010 report from comScore, visit this link.

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Keith Dsouza

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