Forget about those bucket-equipped youngsters eagerly waiting for you outside the shop. Forget about risking your life crossing streets in the attempt to avoid their request for money. Fundraising doesn’t have to be that painful; not anymore.
The web has provided charities with great opportunities to reach out to their supporters and raise money in a much more enjoyable way. The following web-based fundraising campaigns will show you how.
1. E-Christmas Cracker
Gather some of the best comedians, ask them to make some jokes into an electronic Christmas card, and there you go. Best use of E-Media Fundraising at the Institute of Fundraising Awards and Best Digital campaign at the Monster Digerati Party. Not only was Crisis’ Christmas Cracker Campaign very inspiring, it successfully raised a stunning £650,000 for homeless people.
Sometimes a donate buttonis just not enough. Especially when you have to build a ship whose purpose is saving the planet. That is why Greenpeace created a whole new website to fund their Rainbow Warrior III. Users can take a virtual tour and buyany of its components. In return, they will get a certificate of ownership and have their names displayed on the contributors’ wall, on-board the ship.
3. Donate your music
For-profit websites can help as well. MusicMagpie is currently supporting a host of charities by raising money through their own website. All people have to do is go online and scan in the barcodes of their unwanted CDs. The proceeds will go to a charity of their choice. Extremely simple, yet very effective.
4. 86-year-old tweep
Next time your mum tells you she doesn’t know how to switch on her laptop, you tell her the story of Mr McMinn. This 86 year-old man from The Highlands ran a successful social media campaign to save the Mary Lake Property, by asking users to buy a small piece of virtual property. Supporters have come together on Facebook and Twitter and bought about 11,200 m2 of land.
So, there you go. Those are just a few examples of how you can create game-like experiences and do good while surfing the net. Minimum effort (money-wise) maximum result. That’s what the web is all about!
==== About the Author ====
This post was written and provided by Oriana Lauria. She works for http://www.musicmagpie.co.