A little bit of competition is good for consumers. Now that Google is inching towards launching its own cloud storage service, Dropbox has countered in the flank where it rules – doubling the free bonus space for referral sign ups.
Instead of the earlier 250 MB swag, you will now get 500 MB free space for every referral sign up and the person using your referral link to sign up for a new Dropbox account will also get 500 MB of bonus Dropbox space. This upgrade is applicable for new as well as existing Dropbox users so if you have already invited a bunch of people to Dropbox, here is another good news. You will get an extra 250 MB (500-250) space for every referral signup as arrear. Pro accounts now earn 1 GB per referral, but Dropbox for teams is out of luck.
The maximum free space limit that can be claimed via referral signups has thus increased from 8GB to 16GB. Woot!
Recently, Dropbox has been giving away free storage space like peanuts. Just a couple of weeks ago, I incremented my Dropbox account with a whooping 23 GB of storage for two years. 23 GB, that’s a lot of space and there is a high chance I won’t be able to exhaust it anytime soon. Dropbox knows it too and I believe they are using this pitch to gain more ground and ensure an easy victory over its competitors.
Honestly, it is unfair to compare Dropbox with other cloud services such as Windows Live SkyDrive, Amazon cloud drive or Box.net. Fact is that Dropbox has gained miles and miles of ground and competing services are nowhere close. Look at Windows Live SkyDrive – a biggie like Microsoft provides 25GB of free space for every Live SkyDrive account but it is still not so popular (Windows 8 might change this as SkyDrive is built right within Windows 8). It is not that users don’t know about SkyDrive or they aren’t using it but Microsoft missed the vision Dropbox has. A desktop client and automatic backup/sync on every device, no matter what platform the user is using. You see, users don’t need terabytes of space, flexibility is the primary concern which should be met first. Enormous space is nothing but luxury, while ease of use is a necessity. If you can’t meet my basic requirements, I don’t care how much free space you offer me for free.
It will be interesting to see the wrestle mania between Google Drive, Windows live SkyDrive and Dropbox in coming weeks. And I am sure Dropbox will have an easy victory, goodwill goes a long way and you can’t copy someone’s goodwill and replicate it on your backyard. Take that, Google!