That Old Delicious Tree is Spreading Roots Beneath The Surface
By on September 12th, 2011

youtube-foundersRemember Delicious.com one of Yahoo’s popular products which eventually got acquired by YouTube founders because Yahoo decided to shut it down during late 2010. Since April 2011, there has been no news or hints on why YouTube founders acquired a service which was dying anyway. Turns out, Chad Hurley and Steve Chen were busy preparing the blueprints of a new Delicious and a re-launch of the service seems imminent.

We are trying to introduce a new Delicious to the world and make it mainstream, Mr. Hurley said in an interview to New York Times. Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1000 a day.There’s a waterfall of content users are missing out on. There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.

Interestingly, Chad and Hurley’s new venture has a couple of job listings for the position of a web developer, application developer and a browser extension developer. This is a strong hint that Delicious might just re-launch itself this fall and a complete overhaul of the old bookmarking giant is being prepared in the garage.

Mr. Chen confirmed that the foundation for overhauling the site’s design and the software system has been laid out. A team of 15 developers are working to reorganize bookmarks and links into browseable stacks,or collections of related images, videos and links shared around topical events.

We want to simplify things visually, mainstream the product and make it easier for people to understand what they’re doing,Mr. Hurley said.

From the interview transcript, it is clear that Delicious will still remain a bookmarking destination and will not turn out to be another social site for sharing photos, videos and regular updates with friends. The new Delicious will allow users to club similar links and pages together in a bundle, which someone else can browse. The site would also make personalized recommendations for users, based on their sharing habits.

Bingo!

Well that’s the current trend of every other social site. YouTube, Facebook, Google Plus they work on the same principle of keeping the user in the center and encircle him with content he has interest on. I am not sure how the new Delicious is going to attract its lost flavor, web users are already overloaded with dozens of social sites and they don’t really care about something which made a fuzz and turned off to smoke months ago.

Delicious still attracts half a million visitors a month and YouTube founders are clever enough not to piss them off.

Time will tell.

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Author: Amit Banerjee Google Profile for Amit Banerjee
Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee

Amit Banerjee has written and can be contacted at amit@techie-buzz.com.
 
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