Facebook has rolled out a new contest called Small Business Boost. The contest is geared toward small businesses and seeks to give away up to $10 million in free advertising.
Facebook announced the contest on their “Marketing Solutions” page. To compete in the competition you have to have a Facebook business page, be based in the U.S., and have at least 50 “Likes” for your page. The contest lasts until April 1st. Here are the prizes that you can earn for your small business page:
- Get $50 in free ads if you have at least 50 likes on your Page
- Get $100 more in free ads if you add 100 more likes to your Page before April 1, 2012
- Win $10,000 more in free ads if you are one of the top 10 pages that gains the most new likes before April 1, 2012
Facebook also posted the following video with a little more information.
This seems like a really nice opportunity for a small business however, it is a little confusing why the contest wasn’t more widely announced.
While you are on the marketing page, you might also want to check out the other apps on the left side of the page. The “Start to Success Program”, highlighted above, has resources to help small businesses with Facebook advertising. The first 5000 will get $50 in free advertising.
Facebook is quickly becoming the medium of choice for advertisers. I think it is great that Facebook is offering a contest like this however, I believe they could do more to inform small businesses of ways they can get the most out of Facebook advertising. Now that rumors are swirling about Facebook’s possible IPO coming up, it will be interesting to see what they will offer and if there will be opportunities for small businesses to share the wealth. Hopefully Facebook will make this marketing information more accessible in the near future. In the meantime, take advantage of this contest while there is still time. Good luck!