If you are a regular web surfer, you might have noticed some sites appear on Google search result pages no matter what you’re searching for. These sites (read content farms) have content on every other topic and often times, the experience leads to a really frustrating experience. You keep seeing the same site over and over again and might want to block them permanently so that they never appear on Google search result pages.
Some days back, Google released a Chrome extension which can filter out specific sites from Google search results. Looks like the extension was just a trailer run, Google has finally decided to hammer content farms, aggregators and spam sites with a new weapon personalized block of specific sites on Google search result pages.
From today onwards, you will see a new link like Block all example.com results, just below the search snippet as shown in the above example. Click that little link and you will not see any page of the same site on Google search results in future. Not even on the 100th page of Google SERP’s.
You can lift the domain block on Google search result pages anytime, since the blocked pages will be organized under a new section called blocked pagesat the bottom of SERP’s. Clicking that Blocked sitessection will allow you to manage your list of blocked sites, remove existing entries, manually block another site and so on.
Since your customized block list is saved to your Google account preferences, surfing as any anonymous user will still show the same spam sites as before. On the settings page you can find details about the sites you’ve blocked, block new sites, or unblock sites if you’ve changed your mind.
Of course this is much better than the Personal Blocklist Chrome extension which works only in Google Chrome. The sites which you have blocked will never appear on any of the search result pages, regardless of what browser you’re using and whether you have any extension installed or not.
Google says in the official blog post that they are not considering the domains people block as a signal in ranking but the web spam team will look at the data and cross check whether it would still be useful to show a specific site for particular queries.
This is indeed a clever move by Google at the right moment. I guess Google wants to go the stats wayto find out what majority of users are thinking about particular sites. How many users are blocking this site , what are the queries and phrases users were using before blocking this specific site Google wants to find out these answers through manual inputs by humans, no algorithm this time.
This can mean a lot of things. Hopefully an end to the old SEO saga of content marketers who not only create spam content but also email people asking Hey we will write free content for you in exchange of links
What are the next steps in fighting junk content on search results ? Google isn’t saying but it’s no wonder that the web spam team is slowly tightening their grip on content aggregators and junk sources.
Note: The image used in this article is just an example. Matt writes a highly informative blog, which we love reading.