Not sure if this is new, but I have never since this before when I have clicked on thousands of bit.ly links before. However, when I clicked on a Bit.ly URL today, it displayed a warning to me that the site in question is harmful and may harm my computer. The warning is something similar to what Google displays to users on Firefox and Google Chrome.
If you are a Google Chrome or Firefox user, you might have seen similar warnings when you visit a malicious site using the browser. Has any one seen a similar Bit.ly warning before?