Microsoft Bing Gets Its Own (Not So Short) URL Shortener

BingMicrosoft has taken a plunge into the URL Shortening market with its own URL Shortener – The massive surge in Twitter’s popularity has bolstered the URL shortening market and it seems that every one wants to have their own short URL. is not yet public and is currently available only for internal use. According to SeattlePi, Microsoft is collaborating with on the URL Shortener. Microsoft didn’t reveal exactly what it wants to do with However, I don’t see gaining much traction. The main point of a URL Shortener is to be short. is 4 characters, (Facebook) is 4 characters, is 5 characters, is 7 characters while is 8 characters.

Why Microsoft decided to use a name which is longer than its original domain name ( is beyond me. Sometimes, Microsoft’s stupidity can reach baffling heights. This is one such occasion.

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Pallab De

Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

  • Great News. Friend. Has the bing started already, do they already get their own shortener.

  • automatically integrate with twitter and feedburner!

  • my default search engine is Yahoo but now i am using BING because it is much better than Yahoo. i heard that Bing search engine would power Yahoo search also.

  • I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.

  • Joe

    Actually, what is bafflingly stupid is your failure to realize that “” is NINE characters… Your computer actually counts the periods as characters too, believe it or not. Same goes for all the other sites.

    • I didn’t count the period in all of the domain names, as no matter what you do, you can’t get rid of it (as in, all domain names gotta have period acting as a delimiter for the TLD).

  • Bing Lover

    You’re an idiot. It’s what’s after the .whatever that makes a difference.

  • Daniel

    Microsoft uses, only SIX characters.