Barnes & Noble had a surprise hit on its hands last year, when it launched the Nook Color ebook reader. No one knew it would become as popular as it did. It was probably the most popular tablet of 2010, after the Apple iPad.
Anyway, seeing the success of the Nook Color, and the potential of an inexpensive tablet, Amazon got into the game last month, with the Kindle Fire. It is expected to be the most popular Android tablet this year, in terms of sales.
Barnes & Noble have also announced the Nook Tablet, which is an upgraded version of the Nook Color with much better specifications. Presumably, it should become a hit too, as it is much better than the Nook Color, almost equal to the Kindle Fire, and half the price of the iPad 2.
According to a report by Digitimes, our favorite source for Taiwanese supplier intel, Barnes & Noble has already ordered and taken delivery of more than a million units of the Nook Tablet. While that’s much less than the estimated sales of the Amazon Kindle Fire, it’s still much more than most other tablets out there. B&N had originally ordered 800,000 tablets, but anticipating increased demand, they upped their order by 25%.
Now obviously, these are just orders, not actual sales, but these numbers do help us arrive at a ballpark estimate of what the sales numbers should look like.