Apple Wants To Trademark ‘iTunes Live’


We’ve known for quite a long time now that Apple plans to move iTunes to the cloud. With their purchase of music service Lala, the rumors were strengthened. iTunes App Store links now started opening within the browser to give you a preview and allowing you to launch iTunes to purchase the application.

According to Techcrunch, Apple has applied for a trademark on the term iTunes Livefor:

  • Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content.
  • Entertainment services, namely, arranging and conducting of concerts and live musical performances.

Given the context, it seems that Apple might start offering live concerts via iTunes in the future. The idea of being able to stream digital content over your iTunes account directly onto the iPad or Apple TV seems quite interesting.

Perhaps we might hear more on this at Apple’s WWDC where the next gen iPhone is expected to be unveiled.

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Manan Kakkar

Manan is a technology enthusiast keenly following the consumer products from Microsoft, Google & Apple.