Apple Wants To Trademark ‘iTunes Live’


We’ve known for quite a long time now that Apple plans to move iTunes to the cloud. With their purchase of music service Lala, the rumors were strengthened. iTunes App Store links now started opening within the browser to give you a preview and allowing you to launch iTunes to purchase the application.

According to Techcrunch, Apple has applied for a trademark on the term iTunes Livefor:

  • Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content.
  • Entertainment services, namely, arranging and conducting of concerts and live musical performances.

Given the context, it seems that Apple might start offering live concerts via iTunes in the future. The idea of being able to stream digital content over your iTunes account directly onto the iPad or Apple TV seems quite interesting.

Perhaps we might hear more on this at Apple’s WWDC where the next gen iPhone is expected to be unveiled.

Published by

Manan Kakkar

Manan is a technology enthusiast keenly following the consumer products from Microsoft, Google & Apple.

  • The idea of streaming a live concert is cool, but really how practical is that? If you care enough about the concert to want to hear it live, why not just go to the concert yourself? I could only see this being practical if it is too far to travel to the concert. Or maybe they're just trying to start a trend where bands stream new albums through itunes live when they are released.

    • I also won't like the idea of watching a concert which is streamed online. But for the artist, it would be a novel way to find more fans who can not really attend the concert because they may not be living close to the concert venue.

    • Streaming sounds a good idea for people like me who are living in counties where we can get to see these concerts.

  • I would never stream a concert. You can't get the same experience online as the real deal. I'm sure it will be popular, but not for me.