Apple Sets New Record with 1M iPhone 4S Preorders on First Day

Last week,    Apple  announced  a brand new version of its iPhone iPhone 4S.    The iPhone 4S features the new A5 processor, a redesigned antenna, an 8-megapixel camera that can shoot 1080p high-definition video, and supports AirPlay mirroring. People were expecting it to be the iPhone 5″ and folks weren’t expecting it to sell well. A few days after,  Reuters  reported  that AT&T is seeing an  extraordinary demandfor the new iPhone 4S, which became available for preorder at 12:01 am Pacific time on Friday, October 7th. AT&T revealed that  they have seen over 200,000 preorders for the iPhone 4S in the first 12 hours of sale.

iPhone 4S

In addition, yesterday, just 24 hours after pre-orders started for the iPhone 4S, Apple pushed back expected shipping times for the device from expected delivery on October 14th to an estimate of 1-2 weeks. Did I mention 4S and not the “iPhone 5” everyone was expecting? Yup, that’s correct.

Today, Apple announced that the iPhone 4S sold one million preorders in its first 24 hours of availability, setting a new record for the company.  “We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.  “The first day preorders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

The million sales surpass the previous single-day preorder record of 600,000 set by the iPhone 4 when it launched in 2010. Also, total sales of the iPhone 4 on launch day were 1.7 million, which tied the sales record previously set by the iPhone 3GS. If you ask me, clearly, nobody wanted to purchase an iPhone 4S.

The iPhone 4S will launch this Friday, October 14th in the United States, Australia, Canada, France, Germany, Japan, and the United Kingdom. I’ll be camping out, will you?

Published by

Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.